A simple but powerful visual identity and series of leaflets and ads for a pressure group, set up before the 2015 general election, to appeal to the general public to put the NHS first when placing their votes, and to hold their MPs to account over their NHS track records. The main publicity event for the group was a 200 mile march from Jarrow
to London, by a group of very concerned mums, culminating in a big rally in Trafalgar
Square, London. Other events were
organised across the UK. Each of these events required banner, flags, t-shirts
and a lot of publicity. 

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©Catherine McArdle Design